I’m Yingzi Lin

A data-driven designer

prioritizing accessibility

Previously worked as a business analyst,
Currently working as a freelance UX designer.

The inside look

Hi there!

I'm a UX designer with an applied statistics background and a passion for creating universally user-friendly products. Originally from Chengdu, China, I completed my bachelor's degree at the University of Toronto and gained valuable experience working as a business analyst in the fintech industry before transitioning to UX design. With a 9-month UX certification from Springboard and hands-on experience collaborating with cross-functional teams in various companies, including Kanban Zone, Greatway, and Ledja, I'm confident in my ability to empathize with users from diverse backgrounds and deliver seamless experiences that exceed expectations. When I'm not working, I enjoy travelling, nurturing my plants, and spending time with my feline companions.

UX experience

UI/UX | Redesign | Information Architecture | WCAG

Kanban Zone

Redesign the website and responsive mobile screens for a B2B IT company

UI/UX | Redesign| Design system

K-Block (Beta version)

Create a blockchain analytics tool that seamlessly caters to both newbie users and experienced experts.

UI/UX | User research | User story | Design system

UI/UX | User research | User story | Design system

LEDJA

Create an assessment system on a job platform to streamline the recruiting process

Greatway - under NDA

Design a website that reduces unnecessary delays between customers and the logistics company.